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About Us

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FOUNDER AND PRINCIPAL

Joe Faranda, PhD

Since earning a Doctorate in Psychology, I’ve been a trusted advisor with a record of translating customer insights and data into winning growth acceleration, turnaround and new business strategies across diverse industries, categories and brands.

 

I am a hands-on,  results-oriented executive with a unique combination of C-Suite customer insights, strategy and marketing roles at blue chip companies.

Global Consumer Insights 

Global Strategic Planning 

Chief Marketing Officer

Corporate Communications

Strategic Marketing Intelligence

New Business Development

EXPERIENCE

Proven Success Across Diverse Industries and Leading Companies and Brands

Fast Moving Consumer Goods

Health & Wellness

Luxury

Fashion

Restaurants

Wholesale

Food and
Beverage

Direct-to-
Consumer

Home Improvement

Business-to-Business

Cosmetics & Personal Care

Retail

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Our Core Competencies

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Leveraging Customer Insights and Data Analytics

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Leading Projects & High-Performing Teams

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Creative Problem Solving & Driving Change

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Collaborating Across, Up and Down Organizations

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Creating Business Plans & Strategic Roadmaps

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Building Alignment, Support and Accountability

Additional Resources

(as needed)

Network of highly qualified Subject Matter Experts: Market Research, Marketing, Digital, Licensing, Retail, Strategy and Creative Leaders

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What They Are Saying

"Joe is a true partner who has an uncanny ability to internalize the DNA of a brand while also challenging the status quo. He pushes your strategic thinking while staying grounded in what’s right for the business. He is also one of the most dedicated and hard-working people I know."

PRESIDENT AND CHIEF STRATEGY OFFICER

Wine Enthusiast Companies