FOUNDER AND PRINCIPAL
Joe Faranda, PhD
Since earning a Doctorate in Psychology, I’ve been a trusted advisor with a record of translating customer insights and data into winning growth acceleration, turnaround and new business strategies across diverse industries, categories and brands.
I am a hands-on, results-oriented executive with a unique combination of C-Suite customer insights, strategy and marketing roles at blue chip companies.
Global Consumer Insights
Global Strategic Planning
Chief Marketing Officer
Strategic Marketing Intelligence
New Business Development
Proven Success Across Diverse Industries and Leading Companies and Brands
Fast Moving Consumer Goods
Health & Wellness
Cosmetics & Personal Care
Our Core Competencies
Leveraging Customer Insights and Data Analytics
Leading Projects & High-Performing Teams
Creative Problem Solving & Driving Change
Collaborating Across, Up and Down Organizations
Creating Business Plans & Strategic Roadmaps
Building Alignment, Support and Accountability
Network of highly qualified Subject Matter Experts: Market Research, Marketing, Digital, Licensing, Retail, Strategy and Creative Leaders
What They Are Saying
"Joe is a true partner who has an uncanny ability to internalize the DNA of a brand while also challenging the status quo. He pushes your strategic thinking while staying grounded in what’s right for the business. He is also one of the most dedicated and hard-working people I know."