Our Solutions
INSIGHTS SOLUTIONS
Identify Priority Opportunities
Brand & Marketing Assessment
Brand Positioning Development
Customer Segmentation & Personas
Message Development
Category and Product Opportunities
Customer Pain Points & Unmet Needs
Competitive & Market Mapping
Emerging Trends & Market Forces
Our Insights Tools
Focus Groups
In-depth Interviews
Consumer and Trade Quantitative Surveys
Customer Segmentation Studies
Customer on-line/off-line UX Feedback
Secondary Research
Market Forces/ Trend Analysis
Competitive Benchmarking
STRATEGY SOLUTIONS
Build Actionable Initiatives
Multi-year Corporate, Divisional or Brand Strategy ​
Priority Customer Segments & Personas
Brand Positioning & Value Proposition
Marketing & Channel Initiatives
Category & Product Initiatives
New Business Development
Licenses & Collaborations
M&A/ Due Diligence
EXECUTION SOLUTIONS
Execute With Excellence
Cross-Functional Operating Roadmap
Balanced Scorecards/KPIs
Detailed Initiative Action Plans
Internal & External Communication
Category and Product Opportunities
Clear Roles & Responsibilities
Process to Review, Assess & Adjust
Experiment, Test and Learn
What We Believe In
Customers Must Be Heard
Strategy is a Team Sport
Diversity of Perspectives is Crucial
Reality Must be Openly Confronted
Analytics & Creativity are Both Important
Execution Requires Alignment & Roadmaps
Experimenting & Testing Optimize Decisions