Business Meeting

Our Solutions

business-people-meeting.jpg

INSIGHTS SOLUTIONS

Identify  Priority Opportunities

Brand & Marketing Assessment

Brand Positioning Development

Customer Segmentation & Personas

Message Development

Category and  Product Opportunities

Customer Pain Points & Unmet Needs

Competitive  & Market Mapping

Emerging Trends &  Market Forces

 

Our Insights Tools

Focus Groups

In-depth Interviews

Consumer and Trade Quantitative Surveys

Customer Segmentation Studies

Customer on-line/off-line UX Feedback

Secondary Research

Market Forces/ Trend Analysis

Competitive Benchmarking

STRATEGY SOLUTIONS

Build Actionable Initiatives

Multi-year Corporate, Divisional or  Brand Strategy  ​

Priority Customer Segments & Personas 

Brand Positioning & Value Proposition 

Marketing & Channel Initiatives 

Category &  Product Initiatives

New Business Development

Licenses & Collaborations

M&A/ Due Diligence

web-designer-brainstorming-strategy-plan.jpg
 
business-strategy-and-planning-concept-idea-2021-09-05-18-24-52-utc.jpg

EXECUTION SOLUTIONS

Execute With Excellence

Cross-Functional Operating Roadmap 

Balanced Scorecards/KPIs

Detailed Initiative Action Plans

Internal & External Communication

Category and  Product Opportunities

Clear Roles & Responsibilities 

Process to Review, Assess & Adjust 

Experiment, Test and Learn 

 

What We Believe In

Hands Up

Customers Must  Be Heard

Strategy is a Team Sport

Diversity of Perspectives is Crucial

Reality Must be Openly Confronted

Analytics & Creativity are Both Important

Execution Requires Alignment & Roadmaps

Experimenting & Testing Optimize Decisions