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Our Solutions

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INSIGHTS SOLUTIONS

Identify  Priority Opportunities

Brand & Marketing Assessment

Brand Positioning Development

Customer Segmentation & Personas

Message Development

Category and  Product Opportunities

Customer Pain Points & Unmet Needs

Competitive  & Market Mapping

Emerging Trends &  Market Forces

insights

Our Insights Tools

Focus Groups

In-depth Interviews

Consumer and Trade Quantitative Surveys

Customer Segmentation Studies

Customer on-line/off-line UX Feedback

Secondary Research

Market Forces/ Trend Analysis

Competitive Benchmarking

STRATEGY SOLUTIONS

Build Actionable Initiatives

Multi-year Corporate, Divisional or  Brand Strategy  â€‹

Priority Customer Segments & Personas 

Brand Positioning & Value Proposition 

Marketing & Channel Initiatives 

Category &  Product Initiatives

New Business Development

Licenses & Collaborations

M&A/ Due Diligence

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strategy
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EXECUTION SOLUTIONS

Execute With Excellence

Cross-Functional Operating Roadmap 

Balanced Scorecards/KPIs

Detailed Initiative Action Plans

Internal & External Communication

Category and  Product Opportunities

Clear Roles & Responsibilities 

Process to Review, Assess & Adjust 

Experiment, Test and Learn 

execution

What We Believe In

Hands Up

Customers Must  Be Heard

Strategy is a Team Sport

Diversity of Perspectives is Crucial

Reality Must be Openly Confronted

Analytics & Creativity are Both Important

Execution Requires Alignment & Roadmaps

Experimenting & Testing Optimize Decisions

GET IN TOUCH

Contact Details

Thank you for your interest in Faranda Insights and Strategy.  Let us know how we can help you with an opportunity or challenge.

 

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